5 Numbers Every E-Commerce CFO Must Know - Ebook

Do you want to run your e-commerce business with confidence and avoid costly mistakes?

I wrote 5 Numbers Every E-Commerce CFO Must Know to give you a simple, actionable guide to tracking the five most crucial financial metrics for your online store.

Inside, you’ll learn how to understand and use these numbers to make smarter decisions, improve profits, and grow your business sustainably. Whether you’re a new e-commerce entrepreneur or an experienced store owner, this ebook gives you the tools to take control of your business finances and plan for long-term success.

What’s Inside

✅ Easy explanations of five must-know financial numbers for online stores

✅ Step-by-step tips for finding and tracking each number

✅ Practical examples to show how these numbers work in real businesses

✅ Simple ways to use these numbers to improve sales and profits

✅ Advice for making smarter choices about spending, pricing, and scaling

What Readers Will Learn

📌 How to understand and use key numbers like gross margin and cash flow

📌 Why knowing your numbers helps avoid problems and plan ahead

📌 How to make better decisions with real data instead of guessing

📌 The connection between tracking numbers and growing faster

📌 How to feel more confident running and scaling an e-commerce business